Wegmans Mobile App
Wegmans is a supermarket chain with an existing brand, a loyal customer base, and a strong culture. While the business itself is successful, their mobile app is not and has many issues that do not consider the primary needs of users. The rebrand is based off of the original Wegmans brand identity with the intent to better meet the needs of its consumers.
UX Audit I
UX Audit II
Competitive Analysis of Target
Competitive Analysis of Costco
Competitive Analysis of the Fresh Market
Comparison Chart
SWOT Analysis
Field Research I
Field Research II
The Busy Parent Persona
User Flow
Work Flow
UI Kit I
UI Kit II
Wireframes
App Design Stills
