Wegmans Mobile App
Wegmans is a supermarket chain with an existing brand, a loyal customer base, and a strong culture. While the business itself is successful, their mobile app is not and has many issues that do not consider the primary needs of users. The rebrand is based off of the original Wegmans brand identity with the intent to better meet the needs of its consumers.
UX Audit I

UX Audit II

Competitive Analysis of Target

Competitive Analysis of Costco

Competitive Analysis of the Fresh Market

Comparison Chart

SWOT Analysis

Field Research I

Field Research II

The Busy Parent Persona

User Flow

Work Flow

UI Kit I

UI Kit II

Wireframes

App Design Stills















